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Raising Healthy Kids

Healthy Habits Today. Stronger Foundations for Tomorrow.

A Healthy Start Is About More Than One Good Habit

Children grow, learn, play, and develop every day. Their nutritional needs, sleep, activity, hydration, and home environments all contribute to their well-being.

But with so much conflicting information about supplements, food, ingredients, and children's health, how do you know what really matters?

Here you'll find practical information, research-informed insights, and everyday considerations to help you make confident choices for the children in your life.

Explore the Building Blocks of Children's Health

Select a topic to discover what matters, why it matters, and what questions to ask.

1

Nutrition and Growing Bodies

Are children getting the nutrients they need?

Balanced nutrition, common nutrient gaps, food choices, and when supplements are useful are all important topics.

Is my child getting all the nutrients they need?

Children's bodies are constantly growing, developing, and changing. From their earliest years through adolescence, they need a variety of vitamins, minerals, proteins, healthy fats, and other nutrients to support strong bones, healthy muscles, brain development, energy production, and normal immune function.

But here's something many parents don't realize: Eating enough food and getting enough nutrition aren't the same.

Even children who eat regular meals, including fruits and vegetables, may not consistently receive the recommended amounts of every essential nutrient.

Why might there be nutritional gaps? There are several factors worth considering:

Food choices and variety: Picky eating, busy schedules, limited food preferences, and diets containing substantial amounts of highly processed foods can reduce nutritional variety.

Changing nutritional needs: As children grow, their requirements for certain nutrients change, particularly during periods of rapid physical development.

Changes in food production: Research comparing historical crop data has identified declines in certain nutrients in some fruits and vegetables over time. Crop varieties, growing conditions, agricultural practices, and soil health can all influence nutritional composition. Even organically grown produce doesn't automatically contain higher amounts of every nutrient.

Nutrient absorption: The amount of a nutrient present in food or a supplement isn't necessarily the amount the body absorbs and uses. Nutrient form, interactions with other dietary components, and individual digestive factors can influence bioavailability.

Does that mean fruits and vegetables aren't nutritious anymore? Absolutely not! They remain essential parts of a healthy diet, providing vitamins, minerals, fiber, and beneficial plant compounds.

However, eating a set number of servings doesn't automatically guarantee you've met every nutritional requirement.

Where does a quality children's multivitamin fit in?

A well-formulated, age-appropriate multivitamin can provide additional nutritional support when a child's diet doesn't consistently supply certain nutrients.

Most children have some nutritional gaps, so an appropriate supplement may be a practical way to address them.

It's also worth understanding that not all supplements are formulated the same way.

Nutrient amounts, ingredient forms, absorption characteristics, manufacturing standards, and product quality can differ considerably.

We'll explore those differences in more detail in the section about choosing a children's vitamin.

What parents should know

Most healthy children don't need perfectly balanced meals every day. What matters is the overall nutritional quality and variety of their diet over time. Consider what your child typically eats throughout the week, whether they consistently miss important food groups, and whether additional nutritional support might help.

Good nutrition starts with food, but understanding nutritional gaps and nutrient absorption gives parents more information to make confident choices.

If your child's growth, development, or eating patterns differ significantly from what's typical, seek individualized guidance from your pediatrician.

What are the most common nutritional deficiencies in children?

Most parents want to believe that if their children are eating regularly, they're getting the nutrition they need. But eating enough calories doesn't always mean getting enough essential nutrients. Some nutrients are more likely than others to be underconsumed, depending on a child's age, eating habits, food preferences, and overall diet.

A nutritional gap isn't necessarily the same as a diagnosed deficiency. A child may consume less than the recommended amount of a nutrient without showing obvious symptoms or having a clinical deficiency.

Which nutrients deserve particular attention?

Vitamin D - Supporting growing bones and more

Vitamin D helps the body absorb calcium and supports normal bone development, muscle function, and immune function.

Relatively few foods naturally contain substantial amounts of vitamin D. Fortified milk, certain dairy alternatives, fatty fish, and some fortified foods can contribute to daily intake. Children who consume limited vitamin D-rich or fortified foods may not consistently meet recommended amounts.

Calcium - Building strong bones and teeth

Childhood and adolescence are critical periods for bone development. Calcium is essential for building and maintaining strong bones and teeth, as well as supporting normal muscle and nerve function. Children who consume little dairy or few calcium-fortified alternatives may struggle to meet their daily calcium needs.

Iron - Supporting growth, energy, and brain development

Iron is needed to produce hemoglobin, which carries oxygen throughout the body. It also plays an important role in normal brain development. Iron needs vary with age. Infants, toddlers, and menstruating adolescents are among the groups that may require particular attention. Iron-rich foods include meat, poultry, beans, lentils, and iron-fortified cereals. Vitamin C-rich foods can improve absorption of iron from plant sources. Unlike some other nutrients, excess iron can be harmful, so base iron supplementation on an identified need rather than guesswork.

Potassium - Supporting muscles, nerves, and fluid balance

Potassium is an essential mineral involved in normal muscle contractions, nerve signaling, and maintaining fluid balance.

Many children consume less potassium than recommended. Fruits, vegetables, beans, potatoes, dairy foods, and other everyday foods can provide potassium.

Fiber — Supporting digestion and long-term health

Although fiber isn't a vitamin or mineral, it's another important part of children's nutrition that many overlook. Fiber supports regular bowel movements, digestive health, and a healthy dietary pattern. Whole grains, fruits, vegetables, beans, lentils, nuts, and seeds (prepared appropriately for a child's age) are useful sources.

Does a child show obvious signs when nutrients are missing? Not necessarily.

Some nutritional shortfalls may exist without noticeable symptoms. Others can contribute to concerns such as fatigue, poor growth, or changes in normal development. However, these symptoms can have many different causes. They don't automatically indicate a vitamin or mineral deficiency. That's why understanding dietary patterns is more useful than diagnosing a nutritional problem based on one symptom.

What parents should know

Most healthy children can obtain the nutrients they need through an appropriately varied diet, but some nutritional gaps are common. Pay attention to the foods your child regularly eats, particularly sources of vitamin D, calcium, iron, potassium, and fiber. A quality, age-appropriate multivitamin may provide useful support when certain vitamin or mineral gaps exist.

However, not every multivitamin contains all these nutrients in meaningful amounts, and most do not provide fiber.

The goal isn't to give children more of everything. It's to understand what they need, what they're actually getting, and where additional nutritional support may make sense.

If your child's growth, development, or symptoms differ significantly from what's typical, seek individualized guidance from your pediatrician.

More questions parents usually ask

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2

Brain Development - and Omega 3's

Understanding the synergy between brain development & Omega-3's

Why are Omega 3's important during childhood?

Why are Omega 3's important?

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How much omega-3 is appropriate for different ages?

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3

Gut Health and Digestion

How does gut health affect a growing child?

The developing microbiome, digestion, fiber, dietary diversity, and what research does and doesn't establish about probiotics.

What shapes a child's gut microbiome?

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How do food and fiber support gut health?

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Are probiotics appropriate for all kids? And starting at what age?

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4

Hydration and Electrolytes

Is water always enough for active children?

Everyday hydration, physical activity, hot weather, and when electrolyte replacement may be appropriate.

What shapes a child's gut microbiome?

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How do food and fiber support gut health?

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Are probiotics appropriate for all kids? And starting at what age?

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5

Sleep, Movement and Everyday Habits

Which routines support healthier growth?

Age-appropriate sleep, physical activity, outdoor play, and realistic routines families can maintain.

How much sleep do children need?

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How does movement support physical and emotional well-being?

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What makes a healthy habit sustainable?

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6

A Healthier Environment For Kids

What's in the products children encounter every day?

Cleaning products, personal care, fragrance, indoor air, and practical ways to reduce unnecessary exposures.

What should parents know about cleaning ingredients?

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What does safer use and storage look like?

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How can a family evaluate household product claims?

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07

Questions Parents Frequently Ask

We've dedicated another whole page to other frequently asked questions (Coming Soon)

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